goops
Prophecy of Serena Van Der Woodsen GOOP Finally Coming True
Jacob Clifton · 07/09/14 02:00PM
Back in September of last year, almost a full goddamn year ago, consumers and lifestyle-havers were teased with the news that actress and hair-haver Blake Lively would be launching her own kind of Goop, specializing in quote "fashionable items," "storytelling," and "living a very [sic] one-of-a-kind, curated life." As of today, Page Six is suggesting that our heretofore run of the mill, uncurated, narrative-free lives will finally be rescued from the inanity of the picaresque. The tentative launch of the site stands at 7/23.